You searched for: "*"

The results has been filter on Authors containing Cassiano Alburquerque.
ANA has found 1 results for you, in 147 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
×

Citation

Mathias, Doria, Alburquerque and Tomás (2016a, June 15). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution